"While some college students are perfecting their beer pong, the Antiquarian Booksellers’ Assn. of America, the Fellowship of American Bibliophilic Societies, the Center for the Book and the Rare Books and Special Collections Division at the Library of Congress are teaming up to tempt them into the field of rare book collecting." Full story here.
Quite understandable. It seems that most serious collectors of first editions are 40+ years of age, if not 50+. Go to any book fair and see what I mean.